Enroll MORE Wellness Clients
Are you a certified health coach looking to enroll clients for your 1:1 or group program? If yes, this message is for you.
At this stage you have invested serious money to acquire your certification and skills as an integrative health practitioner.
Your investment includes the following items:
- Integrative health practitioner certification. (You might have more than one.)
- Business expenses. (Team members and tools to help you run your wellness practice.)
- Business coaching. (Specialized coaching to help you with the operations of your practice.)
Most of these items are helpful and some are so important that you can’t run your wellness practice without them. These costs can add up and every month, you need to enroll enough clients and charge them enough money to cover the costs and make a tidy profit.
Yes, we need to talk about money as early as possible because I want you to have more than enough for your family. We all know that living a healthy and less toxic lifestyle requires money.
Would you like to recoup all that money you invested by enrolling more premium clients who are happy to invest top dollar to work with you?
3 Simple Steps
There’s too much information out there and I can summarize everything for you in 3 simple steps.
Here’s my evergreen framework to help you enroll more clients:
- Present your health coaching program with more clarity.
- Present your health coaching program to more people.
- Present your health coaching program more often.
Simple Step #1: Present your health coaching program with more clarity.
You can do that using a sales page with persuasive copy.
An effective sales page has a clear description of your services. It’s also persuasive. Most sales pages list a lot of features but lack a clear description of the benefits.
If the benefits are not clear, people will get confused and they won’t even consider working with you. People only buy when they want the benefits so much that they’re willing to invest money to get it.
An effective sales page is NOT pushy, there are no fake scarcity tactics or over the top promises. Such tactics can attract all the wrong clients! I’m sure you don’t want that.
Simple Step #2: Present your health coaching program to more people.
You need to point people to your sales page.
Add the link to your sales page on all the places where people can see. Such as your website, your social media profile and at the end of all your emails. If you’re on a podcast or on a video, you can mention your sales page too.
On social media or email when people ask about your service, you send them the link to your sales page instead of trying to type out the description of your signature coaching program. This will increase the odds of people enrolling for your coaching program.
Simple Step #3: Present your health coaching program more often.
You can do that with an email nurture sequence and weekly emails.
An effective email nurture sequence helps to educate your subscriber about their problem and your expert recommendations. (Not medical advice.) Health coaching services are not something in the mainstream so many people know little about how it works.
Your coaching program is not an impulse buy and people need to understand the benefits before investing money. Most important of all, they want to know you and trust you before they will consider working with you.
With an email nurture sequence, people will receive a series of pre-scheduled emails in their inbox. Each email is bite-sized and easy to understand. At the end of every email, there are links to your coaching program sales page and call booking page. Compared to social media, more people will see your emails.
An effective email nurture sequence is NOT only free content without calls to action or all sales messaging without educational content.
Next, you need to send out at least an email every week so that you can stay on top of their minds. Every email has something relevant for the reader. A good example would be something educational (and related to your coaching program) with calls to action to your sales page or call booking page.
Alternatives
I would never tell you that my approach is the only one so let’s look at some other options.
Copywriting templates?
While there are many good copywriting templates, it might not be suitable for health coaches because it’s so formulaic that your personality doesn’t shine through. As a health coach even if you have a team, many people still buy because they like your personality.
AI prompts for writing?
To make AI work for copywriting, you need strong fundamentals in copywriting and skills to use the apps. If you randomly use a bunch of AI prompts and you’re not editing the output, the result will be too generic and sometimes too robotic. It won’t be engaging.
Budget freelancers?
There’s a place for budget freelancers in developing countries. You hire them for your administrative tasks. Copywriting is NOT administrative! It’s a highly specialized skill. Most copywriters write to sell products, not services such as your signature health coaching program.
Digital marketing agencies?
I used to work in digital agencies and I can tell you what goes on behind the scenes. Digital agencies act as the ‘middleman’ that stands between you and the person doing the work for you.
Most agencies cost too much and offer too little value. They charge more to support their bloated team and they pay their people as low as possible to make up for the difference.
Let’s say you found a decent agency with decent pricing. Get ready for a bunch of meetings and lots of emails in between! They’ll deliver the work much worse than you can imagine and slower than you can expect.
The Health Copywriter For Health Coaches…
Hi, I’m Samuel Ng. My last name is NG, it stands for No Gluten, that’ll help you remember 🙂
I was born and raised in Singapore. I’m a marketing strategist with the skills of a copywriter, email marketer and content marketer. I put health copywriter in my title to make it easier for you to understand what I can do for you! Now, you know!
I developed systems and processes to produce copy and content that enroll more high paying clients. I’ve been doing remote work for many years, way before 2020.
I’m always chatting with many health and wellness practitioners and coaches. I noticed a common problem. So, I looked at the root cause. (Yes, I took that idea from you!)
There were no specific solutions that I could find. So, I assembled this system for you. This is specific to health and wellness coaches! You don’t have to waste time trying to adapt it for your wellness practice.
Because Your Message Matters
A clear and persuasive message can make your practice go from good to great.
- When your message is clear, people will understand how you can help them.
- When your message is persuasive, it speaks to their heart and they would choose you over others.
As a health copywriter, that’s what I do for your practice. I use my copywriting skills to help your messaging go from good to great so more people would want to work with you.
When I write for you, I write like your voice, not like myself. I don’t change your brand. I elevate the clarity of your messaging and make it more persuasive. You only invest once and you get the benefits for years to come.
Let Go…
Sit back, relax.
Let me write your copy.
Here’s what I’ll craft for you.
Client Enrollment Sales Page Copy
Signature Program Sales Page Copy:
How would you like an employee who is always ready to enroll clients, always represents you well and remembers every detail of your service? Such a person doesn’t exist! The next best thing is a description of your signature program, presented in an engaging and persuasive style. (This is your sales page.)
I’ll write an engaging and persuasive sales page that helps to explain your program. Even for a seasoned professional, this might take 6 to 8 hours!
This makes your calls easier and shorter because people come in ready to enroll! There’s no need for any high-pressure sales tactics here! Do you want to help people end their suffering from chronic health issues? If yes, enroll them into your signature program!
Client Enrollment Email Nurture Sequence
Email Landing Page Copy:
I’ll write your landing page copy that will attract your ideal audience and repel the wrong ones. Notice I didn’t promise you 70% or 80% lead conversion rate like some others would. Inviting your ideal audience to receive your emails is more important than conversion rates.
Email Nurture Sequence:
Up to 3% of people will enroll into your program fast. What about the other 97% That’s where your email nurture sequence comes in. Most people won’t buy right away but if you keep sending them relevant emails, you’re nudging them towards enrolling into your program.
Client Enrollment Bonus
(Signature Program Creation/Upgrade)
Signature Program Creation/Upgrade: Done With You
You’re too close to your program and you won’t be able to see it as clear as an outsider can. Let me be that expert outsider to help you with it. Are you about to create your signature program or do you want to upgrade your current signature program?
Signature Program Creation:
If you want to create a signature program or turn your existing program into a signature program, let’s create the outline. Once you get this done, creating the modules is much easier.
Signature Program Upgrade:
If you already have a signature program, we can do an upgrade to make it go from good to amazing. We’ll review your content to find simple ways to improve it.
Signature Program Delivery:
It’s not just about what you deliver but also about how you deliver it. Helping your clients change their mindset and lifestyle is not an easy feat so let’s make your coaching program a delightful experience for them.
Client Enrollment Support
(Personalized Implementation Support)
Post Service Support:
After I’m done writing your copy, it’s not the end. You’re just getting started on something exciting! Most service providers such as freelancers, agencies or consultants will not provide post service support after they complete the work for you. I’m NOT that typical service provider! I’m a huge advocate for health coaches.
Once you have your brand new client enrollment system, you’ll need to know how to use it with your current system. You can ask me questions and I’ll give you ideas tailored to your wellness practice and preferred working style.
Personalized Implementation Support:
If you don’t use what you have, you won’t be seeing any results. I personalize implementation support for you because everyone’s situation is different.
You could be new or established, part time or full time. You could be a soloist, you may have a small team of remote part timers, maybe you have more than 10 full time team members.
I’ll support you to help you get clients. This will help you earn back your investment and much more. The support is for 90 days after completion or until you earn back your investment with me!
$10,000
$10,000 is NOT the cost of my services. That’s the minimum value you’ll get when you use the copy I wrote for you. How fast will you get it?
It depends on the value of your program and the response of your audience. If you have a profitable price and enough of a warm audience, you’ll get back your investment faster.
If you charge $2,000 for your signature program, you only need to enroll 5 clients to collect $10,000.
I’ll support you to make sure you earn back your investment as soon as possible. I also want you to get back every cent you’ve ever invested in your health coaching practice.
(Notice I didn’t over-promise you some crazy and unrealistic profits?)
Solid Foundation For My Wellness Practice…
The idea of having one program and setting a price point that matches what I am offering has been a big shift for me. Now, I have clarity around my program and its offerings. I also enjoyed redirecting back to my focus and accountability to make sure I was closing loose ends.
I would recommend working with Samuel. Using this system gives me more confidence in the work I do. I refer to the documents frequently. This is a solid foundation for my wellness practice.
3 Guarantees
- Guarantee # 1: You’ll receive a complete system. (This is your stress-free client enrollment process.)
- Guarantee # 2: You’ll get help on how to use the system. (You’ll understand what to do.)
- Guarantee # 3: You’ll get your investment back. (I’ll support you until you get back your investment.)
Start Enrolling Your Dream Clients
Client Enrollment System: $2,900
- Signature Program Sales Page Copy (Done For You)
- Email Landing Page Copy (Done For You)
- Email Nurture Sequence (Done For You)
Client Enrollment Bonus: $1,500
- Signature Program Creation/Upgrade (Done With You)
Client Enrollment Support: $1,500
- Post service personalized support for 90 days or until you earn back your investment with me!
Process
Book Your Call:
If you want to ask a few questions to help you decide, you can book your clarity call and we can have a chat. I’ll answer your questions so you can make an informed decision. I would be happy to answer your questions and guide you to enroll more clients. Let’s chat!
Make Your Investment:
If we already had a chat and you know which option you want, you make your investment now.
Click here to invest in the Client Enrollment System.
Onboarding Questions:
After your payment, I’ll email you a set of questions to gather ideas for your copy. If you don’t like to type, you can send me an audio or video of you answering the questions. This is the asynchronous approach to onboarding calls. If you prefer to do this over a call, I can do that for you.
Crafting The Copy:
I’ll take 14 days to complete your copy. The earlier you get back to me with the answers, the earlier I’ll complete your work.
Showing The Copy:
I’ll send you the copy and you can request for unlimited edits for up to 14 days. Most of the time, it’s only minor edits.
Implementation Support:
You’ll need time to get used to your brand new system and I’ll be happy to support you by answering your questions.
Just In Case:
If you have anything to clarify or any concerns, you can book a call and we’ll work things out.
Do NOT Enroll If…
- You’re looking for an instant hack or some magical solution. It’s your journey. It’s not magic. You still need to show up for calls to enroll clients. You still need to show up for coaching calls to serve your clients.
- You’re not open to a different approach. By now, you’ve read the full description and this approach may look new to you. If you’re not willing to give yourself a chance to take this alternate approach, this is not for you.
- You have an extreme approach. I believe in bio-individuality instead of an extreme approach or a super restrictive lifestyle. I’m passionate about my work and I can only write what I believe in. If I don’t believe your approach can help others, I don’t want you to access such a powerful system.
- You want to hire me because of diversity, equity and inclusivity. (DEI = didn’t earn it!)
Enroll Now If…
- You would rather focus on serving your clients than doing copywriting or getting buried by endless AI prompts. You’re willing to invest in a more efficient system to help you enroll more clients and to support your marketing efforts.
- You value self-care and you know you can avoid wasting time and money when you get help from someone who understands your practice to build your client enrollment system.
- You choose hearing the truth over political correctness. You don’t trust the ‘authorities’ and you want to work with a ‘conspiracy theorist’ who understands how the entire system is messing up everybody’s health.
You Made It So Easy…
I’m very happy with that new nurture sequence and appreciate your help in getting it all set up. You made it so easy.
I also like your approach that there’s a specific goal for each email and they have good open rates. I’m impressed that emails #6 & #7 have such high open rates. (Normally they would drop off.) Now, a lot more people understand what I do and they’ll be ready to work with me soon.
I really love that you know my work so well. You care about helping me reach more people. You really wanted to serve and help me and I appreciate that. Thank you so much.
3 Guarantees
- Guarantee # 1: You’ll receive a complete system. (This is your stress-free client enrollment process.)
- Guarantee # 2: You’ll get help on how to use the system. (You’ll understand what to do.)
- Guarantee # 3: You’ll get your investment back. (I’ll support you until you get back your investment.)
Start Enrolling Your Dream Clients
Client Enrollment System: $2,900
- Signature Program Sales Page Copy (Done For You)
- Email Landing Page Copy (Done For You)
- Email Nurture Sequence (Done For You)
Client Enrollment Bonus: $1,500
- Signature Program Creation/Upgrade (Done With You)
Client Enrollment Support: $1,500
- Post service personalized support for 90 days or until you earn back your investment with me!
Frequently Asked Questions
What’s the success rate?
You’re the only person who can guarantee your own success. The work I do for you can increase your odds of success significantly. I’m fully committed to serving my clients. If you choose to work with me, I’m confident you’ll enroll more clients with less effort.
Do I need to have a website?
You don’t need a website to start. You can get it later. Creating a website requires tech and design skills, it can take too long. Also, it’s not the most effective way to get more clients.
If you don’t have a sales page or a landing page, you can start by sharing the link of your PDF file with the signature program description that I wrote for you.
How about using the profits you generated from this system to pay for a website later?
What’s not included?
Design and tech work are not part of the services. I can recommend it if you need. Need a housekeeper to clean up your home once a week? Great idea! Don’t ask me, it’s not included.
What if I already have a coach?
Your business coach gave you some business advice and helped you with your mindset. I’m a consultant and strategist, not a coach. Implementation is the focus here. I help to implement what you learnt.
Is there any support after completion?
I’ll support you to help you get clients. This will help you earn back your investment and much more. The support is for 90 days after completion or until you earn back your investment with me!
What’s the refund policy?
During the onboarding stage, if you think it’s not the best thing for you, please let me know. I’ll issue you a refund. I want to give you the space to change your mind. More likely, you’ll see fresh possibilities as we work together. That’s what my clients experience when working with me.
Thank You
Thanks for reading to the end. You must be serious about enrolling more clients and delivering better results for them.
Can I help you make an informed decision? I would be happy to answer your questions and guide you to enroll more clients. Let’s chat!
There are only so few slots because I’m Singapore and you’re likely to be in a different time zone. If you want a time slot that fits your schedule, book your call now. (If you prefer, you can DM me on Instagram.)
Samuel Ng
Health & Wellness Copywriter
Creator of the Client Enrollment System